Direct Mail Campaigns
Direct Mail...It Literally Touches People!
There are many effective marketing methods...but direct mail is unique. It’s a medium people can actually touch! And, it arrives right to their home or office. But, it precisely for that reason that the target market needs to be carefully selected to ensure that the campaign receives a better response rate and return on investment.
There are time-proven methods for direct mail, but, it is as much an art form as a science. A good strategy begins with an in-depth understanding of the target market, and includes an offer that is enticing, a call to action, clearly-touted benefits, and answers to anticipated objections. Combine this with dynamic graphics and copy writing and you have the formula for success.
Using Personalized Web Landing Pages (PURLS) with Direct Mail
Direct mail can be coordinated with personalized web landing pages, allowing for a more interactive experience. When the recipient visits the PURL, it gives you the opportunity to gather more information (such as email addresses), feature additional products/services, display videos, showcase upcoming webinars, and more.
Online dashboards are included with our PURL campaigns and provide an overview of activity, such as date of visits, clicked links and downloads matched with the prospects’ name and contact info.
Printed pieces don’t have to be static! Variable-data printing is a digital process that allows each piece to be personalized. Response rates soar when a person sees their name, PURL, and other relevant images and/or messages as part of the printed piece!
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